What do social media have to have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is a rapidly growing marketing channel that most businesses have only begun making use of in the past few years, however it’s vital to take advantage of it – especially if you’re investing efforts in search engine optimization. While the benefits of social media may not be immediately apparent, they are crucial to SEO help. Here are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. Whenever people tweet, like or comment on a piece of content it is referred to as a social engagement. The more social engagements your content receives, the more social signals you build to your site. Social signals are utilized by search engines to determine the quality of the content. It’s a way to measure what content people find useful over what their algorithm decides is top-quality. If the content you’re looking at receives a lot of social interaction It can be quickly identified.
2) Link Building
It’s past the time when you could make a request for hyperlinks from other sites. Google’s Panda/Penguin algorithms have forced SEOs to link build using the old method: make good quality content that is pertinent. But how do you reach sites that would be willing to link to your website if you ask them directly, which is an «unnatural» link building method? Social media is the answer. Social media lets you expose your content to of relevant audiences that may be convinced to link to it if it’s worth linking to. These users will then be able to share your content with other people and increase your reach.
3) Content amplification
No matter how top-quality your content is, it will not get much traction unless you amplify it. Sure, email marketing is a great way to amplify the content, but it’ll only reach those in your marketing database. The possibility of reaching new audiences is via social media. If you post your content to your followers, they’ll be sure to share it with their own followings If they are satisfied with the content. This will cause them to share it with their following to increase your reach. You’ll also get relevant traffic through inbound linking social signals, as well as brand awareness These can be utilized by search engines for content quality evaluation.
content amplification lifecycle
4.) Brand Awareness & Signals
Brand image and recognition can inform search engines much about the credibility of your website and the extent to which it can be trusted in its ranking algorithms. Social media can help build brand awareness and تصميم مواقع انترنت increases the quality of the content you publish. Google calls this co-citation. Making these co-citations with social media can improve Google’s trust in your company web page and also assist by bringing in search queries that are branded.
5) Social Indexing
Since the search engines are able to index social media accounts, they are now showing as search results. This allows your company to be displayed on search results when you type in branded search queries that are not limited to just your own website. It’s even better. Individual tweets from Twitter could be indexed and displayed in the search results. This enabled your content to be ranked higher in searches. That was only temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.